BA Mass Comm is one of the degrees offered by the Symbiosis School of Media and Communication. The entrance test for the program is known as SET Mass Communication. This article will give you an idea about the course structure and the career opportunities offered by Symbiosis BA Mass Communication.
Symbiosis BA MASS COMM Course Structure
The program BA Mass Comm is located in the Symbiosis Centre for Media and Communication (SCMC), in Pune. The syllabus of the program is updated every year, including the most recent developments in the field of media.
The entire program of the BA Mass Communication symbiosis is spread over three years, which is further divided into six semesters. The program aims at inculcating basic knowledge and awareness about media culture and practice in students.
A few of the courses offered in the program are:
- Data Journalism
- Copywriting
- Print/ Broadcast Journalism
- Public Relations
- Digital Films and Television
- Corporate Communications
- Advertising Planning
- Digital Advertising and Branding
- Screenwriting
The teaching of BA MASS COMM is done through the following methods:
- Theoretical Lectures
- Classroom Presentations
- Practical Sessions
- Tutorials
- Assignments
The department also offers study tours, internships, and field trips. The BA Mass Comm is an interdisciplinary program. The students, when they enter their second year, have an option to specialize in specific subjects like Media Communication or Communication Management. And in the final year, the students can specialize in the subjects and the field they want to specialize in, concerning their career. The subjects offered are Journalism, Communication Management, Advertising, Audio-Visual Production, and Public Relations.
Career Opportunities
The BA Mass Comm program gives a lot of career options to the students in the fields of public policy and production, apart from the media field. The program helps students in understanding their aptitude in each of the fields, and choose one for their career. BA Mass Comm degree is very useful in getting into any field relating to mass media. The following are a few places where students can find career ambitions, after completing the program:
- TV News Channels
- Newspapers
- Radio Channels
- Television Channels
- Television Production Houses
- Advertising Agencies
- PR Agencies
- Market Research Agencies
- Media Planning Houses
- Corporate Houses
- Independent Filmmakers
- AD Filmmaking Houses
- Event Management Firms
- NGOs
The alumni of the BA Mass Comm program have found their careers in the following organizations:
| Tehelka | The Hindu | Hewlett-Packard |
| Aircel | ESPN STAR Sports | Deccan Herald |
| Anurag Kashyap Films | The New Indian Express | DNA |
| B4U Motion Pictures | Flipkart | Bosch India |
| Bajaj Allianz | The Week | DreamWorks Animation |
| Balaji Telefilms | Tata Power | Hindustan Times |
| BCCI | TIMES NOW | CNN-IBN |
| Radio Mirchi | NDTV | JWT |
| Neo Sports | ICICI Prudential |
BA MASS COMM Placements
Symbiosis School of Media and Communication offers students of the BA Mass Comm program an opportunity of doing internships. These internships can also lead to placements in the companies that you work in. This opportunity offers field practice in the industry. This is where the students can put the knowledge that they have acquired over semesters to good use. The internship also gives direction to students confused about their career paths in choosing a field that they have passion for. There is also an option of doing the internship between semesters, during breaks. The placement cell holds a record of 80% in the number of students landing the job.
The BA Mass Comm program requires the students to do 2 industry internships and 2 development sector internships. The specifics of the two types of internships are as follows:
Development Sector Internships
This type of internship gives students the choice of working with grass-root level organizations and NGOs in becoming socially committed media professionals. This internship can also be taken up in the first semester, even from their hometowns.
Industry Internships
In this type of internship, the students are required to do internships in fields in the field of media. This internship is supposed to be done in the final year of the BA Mass Comm program, in the areas they have chosen for specialization in. In this case, too, you can become full-time employees at places where you have opted to do your internship. There is also a well maintained SCMC alumni network that will help the students in easily getting placements.
Hope this article gave you an overview of the course structure and the career and placement opportunities offered by the BA Mass Comm program at the Symbiosis School of Media and Communication. If you are interested, you can also check out the article SET Mass Comm Exam Analysis.
